Flatiron

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Coordinates: 40°44′27″N 73°59′23″W / 40.7408°N 73.9896°W / 40.7408; -73.9896

View looking south (downtown) from the Empire State Building at part of the Flatiron District. The Flatiron Building is the triangular building at right center. To the left is the Met Life Tower, with Madison Square Park in front. Between the park and the tower, at street level, Madison Avenue begins at 23rd Street and runs uptown (toward bottom of image). Madison Square is the intersection in front of the Flatiron, where Fifth Avenue and Broadway cross. (Fifth goes to the right, Broadway to the left.) The trees of Union Square Park can be seen in the top left of the image.

The Flatiron District is a small neighborhood in the New York City borough of Manhattan, named after the Flatiron Building at 23rd Street, Broadway and Fifth Avenue. Generally the Flatiron District can be said to be bounded by 20th Street, Union Square and Greenwich Village to the south; Sixth Avenue and Chelsea to the west; 25th Street and NoMad to the north; Rose Hill to the northeast, and Lexington Avenue/Irving Place, Gramercy Park and the neighborhood of Gramercy to the east.[1][2]

Broadway cuts through the middle of the district, and Madison Avenue begins at 23rd Street and runs north. At the north (uptown) end of the district is Madison Square Park, which was completely renovated in 2001. The Flatiron District encompasses within its boundaries the Ladies' Mile Historic District and the birthplace of Theodore Roosevelt, a National Historic Site.

The Flatiron District is part of New York City's Manhattan Community Board 5.[3]

Contents

History and name

The designation "Flatiron District" for this area is of relatively recent vintage, dating from around 1985, and came about because of its increasingly residential character,[4] and the influx of many restaurants into the area[5] – real estate agents needed an appealing name to call the area in their ads. Before that, the area was primarily commercial, and was often known as the "Photo District" because of the large number of photographers' studios and associated businesses located there, the photographers having come because of the relatively cheap rents.[6] A part of the area was known as the "Toy District", because of the toy manufacturers located in the Toy Center buildings at 23rd Street and Broadway and the area around it, and the annual American International Toy Fair that has taken place there since 1903 (except for 1945).

As of the 2000s, many publishers have their offices in the district, as well as advertising agencies,[7] and the number of computer- and Web-related start-up companies in the area caused it to be considered part of "Silicon Alley" or "Multimedia Gulch", along with TriBeCa and SoHo.[8]

The Met Life Tower (left) and One Madison Park, (right) under construction, Sept. 2008
Sidewalk clock at 200 Fifth Avenue (1909)[9]

Buildings

Notable buildings in the district include the Flatiron Building, one of the oldest of the original New York skyscrapers, and just to east at 1 Madison Avenue is the Met Life Tower, built in 1909 and the tallest building in the world until 1913, when the Woolworth Building was completed. It is now occupied by Credit Suisse since MetLife moved their headquarters to the Pan Am Building. The 700-foot (210 m) marble clock tower of this building dominates Madison Square and the park there.

Nearby, on Madison Avenue between 26th and 27th Streets, on the site of the old Madison Square Garden, is the New York Life Building, built in 1928 and designed by Cass Gilbert, with a square tower topped by a striking gilded pyramid. Also of note is the statuary adorning the Appellate Division of the New York State Supreme Court on Madison Avenue at 25th Street.

As of March 2008, "One Madison Park", an exclusive 47-51 story luxury residential condominium tower is under construction at 22 East 23rd Street, at the foot of Madison Avenue, across from Madison Square Park. When completed, it will be almost as tall as or slightly taller than the Met Life Tower (604-617 feet, depending on the source, compared to 614 feet (187 m) for the Tower), and taller than the Flatiron Building.[10] The asking price for the triplex penthouse is $45 million.[11][12]

Education

Baruch College of the City University of New York, is located on E. 23rd Street and Lexington Avenue on the eastern edge of the district. The College sits on the former site of the Free Academy (now City College of New York), which was founded in 1847 and was the first institution of free public higher education in the United States. Baruch's Newman Vertical Campus as well as the Zicklin School of Business, the largest collegiate school of business in the United States, are also located on 24th and 25th Streets between Third and Lexington Avenues.

Culture and shopping

Giving this area a bit of color are the Museum of Sex and the Gershwin Hotel, both located on 27th Street. The Gershwin is a tribute to the late pop artist Andy Warhol, and features some of his art and memorabilia throughout the hotel.

There are also many stores around the area, such as Ann Taylor, Victoria's Secret, Club Monaco and Origins. "Big-box" retailers dominate Sixth Avenue between 14th Street and 23rd Street, at the district's western edge.

The gold dome of the Sohmer Piano Building (1897) is a distinctive landmark of the Flatiron District

See also

Notes

  1. "Flatiron District Map" on the Flatiron/23rd Street Partnership website
  2. Neighborhoods in New York City do not have official status, and their boundaries are not specifically set by the city. (There are a number of Community Boards, whose boundaries are officially set, but these are fairly large and generally contain a number of neighborhoods and the neighborhood map issued by the Department of City Planning only shows the largest ones.) Because of this, the definition of where neighborhoods begin and end is subject to a variety of forces, including the efforts of real estate concerns to promote certain areas, the use of neighborhood names in media news reports, and the everyday usage of people.
  3. Community Board 5
  4. "If You're Thinking of Living in: The Flatiron District". The New York Times. December 22, 1991. http://www.nytimes.com/1991/12/22/realestate/if-you-re-thinking-of-living-in-the-flatiron-district.html. Retrieved 2009-08-22. 
  5. Kennedy, Shawn G. (June 3, 1987). "In Flatiron Area, Cafe Expansion". The New York Times. http://www.nytimes.com/1987/06/03/business/real-estate-in-flatiron-area-cafe-expansion.html. Retrieved 2009-08-22. 
  6. Hawkins, David S. (October 30, 1988). "If You're Thinking of Living in:; Flatiron District". The New York Times. http://www.nytimes.com/1988/10/30/realestate/if-you-re-thinking-of-living-in-flatiron-district.html. Retrieved 2009-08-22. 
  7. Blau, Eleanor (July 25, 1985). "Mix of People and Business". The New York Times. http://www.nytimes.com/1985/07/25/garden/mix-of-people-and-business.html. Retrieved 2009-08-22. 
  8. Pulley, Brett (February 13, 1995). "New York Striving to Become Technology's Creative Center". The New York Times. http://www.nytimes.com/1995/02/13/nyregion/new-york-striving-to-become-technology-s-creative-center.html. Retrieved 2009-08-22. 
  9. White, Norval and Willensky, Elliot. AIA Guide to New York City. Fourth edition. New York: Three Rivers Press, 2000. ISBN 0-8129-3107-6
  10. "47-story condo tower with 90 units planned for 23rd Street", Image of "The Saya"
  11. One Madison Park website
  12. As of April 2010, the building was still not complete, having run into financial difficulties. Sales of residential units had stopped, but the appointment of a receiver on April 15 allowed sales to start again. Rubinstein, Dana (April 16, 2010). "One Madison Park to Receivership; Flood of Sales to Come?". The New York Observer. http://www.observer.com/2010/real-estate/hurray-sales-can-resume-one-madison-park-judge-appoints-receiver. Retrieved 2010-05-15. 


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